There is a lot of confusion on whether you have a plan or a strategy, let’s take a look at each one and discover why you need both. A marketing strategy and plan are two key components of a great integrative marketing program. Each component serves a different purpose and focus on different aspects…
If there were one silver bullet for marketing, you wouldn’t need someone (me!) to help build your brand and increase sales, because you would just do that one thing and your business would go viral. I always tell people that marketing is like death by a thousand cuts. There isn’t just one thing that…
Free shoes, a like minded community, so many things to love about brand ambassador teams. But are you cut out to be a valuable brand ambassador?
Sometimes you have to strike out a few times before you hit a home run even after several base hits (don’t worry, that’s all I’ve got for sports analogies). For several years I’ve wanted to start my own marketing agency, but I’ve not had a situation where I could live with little or no income…